DHL 2009 Annual Report Download - page 42

CORPORATE STRATEGY
Outstanding competitive position
Deutsche Post DHL has done an outstanding job asserting itself in the marketplace
in recent years. We are the market leader in the German mail business and the world
leader in nearly all of our logistics activities, a position that o ers us long-term growth
prospects. We have built up a strong global presence, and there is hardly a company in
our industry that can match the broad spectrum of products and services we are able
to o er our customers. In the past we strengthened our competitive position through
acquisitions; for the last three years we have done so primarily through organic growth.
Strategic focus sharpened during the crisis
 e global recession a ected the entire logistics sector along with many of our
customers in . However, we did not remain passive. Our Group took advantage of
the past two years to answer key strategic questions.
For our former subsidiary, Deutsche Postbank , we found a reliable partner for
the future in Deutsche Bank. We will now focus on our core competencies in our mail
and logistics businesses.
We restructured our  express business in order to reduce our losses there and
mitigate risk for the Group. In this market, we will also be concentrating on our core
competencies: shipments to and from the .
In addition to these two key strategic decisions, we successfully implemented an
extensive cost reduction programme, thus laying the foundation for our company to
emerge from the current global crisis stronger than before and to achieve sustainable
and pro table growth.
Unlocking our full potential
Our Strategy  is intended to help us to unlock our full potential. We want
to become the preferred supplier for our customers, an attractive investment for our
shareholders and a top employer for our sta .
Expressed in  gures, we are aiming for growth in our operating divisions that ex-
ceeds the annual growth of their respective markets by one to two percentage points.
Our two pillars: mail and logistics
We want to maintain our position as Die Post für Deutschland ( e Postal Service
for Germany). At the same time we intend to become  e Logistics Company for the
World by making use of the global strength of our logistics business.
Our new Group name, Deutsche Post DHL, underscores the signi cance of these
two pillars of our business.  e Deutsche Post brand stands for a company that sets
global standards in quality, technology and e ciency and has already proven itself able
to very successfully meet the challenges inherent in this mature market. In the 
division, our goal is to continue operating highly pro tably and to enhance our range
of services by adding more communications products.
Deutsche Post DHL Annual Report 
Group Management Report
Business and Environment
Corporate strategy
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