DHL 2009 Annual Report Download - page 80

tomers, using the Six Sigma method upon which our First Choice programme is based.
With one of our key ocean freight customers, for instance, we co-operated to reduce
its lead time by  , from  to . days. More than , of our executives have
become certi ed in the First Choice methodology which allows us to increase quality
even more rapidly.
 e various awards we have received testify once again to the success of our en-
deavours for even better quality. One of these was received from a key account in the
technology sector, Huawei, which presented us with the Excellent Core Partner Award
for outstanding cross-sector services for the second time in a row. We were the only
logistics company to be given this award. Supply Chain Asia, a logistics magazine, once
again named us Air Freight Forwarder of the Year and Best Logistics Provider of the
Year in India. All in all, our customers attest to the fact that the quality of our product
o ering has improved. Customer satisfaction increased on average compared with the
previous year.
STRATEGY AND GOALS
We are well positioned in our markets thanks to our product o ering in air, ocean
and road transport. Our goal is to achieve steady, organic growth in excess of the mar-
ket average. To this end, we pursue three approaches:
Bolstering our presence in growth markets
We are  ne tuning our network in areas where we see the greatest growth oppor-
tunities, particularly in Asia, the Middle East, Africa and Latin America. In , for
instance, we added four countries to our African network and opened  new locations
in China and our own o ces in Pakistan. We are also adding transport and charter
agreements to our range of services on the expanding trade lanes that connect these
regions. In our ocean freight business, we are enlarging our tightly woven  network,
which at present o ers approximately , routes per week.
Creating sector-specifi c solutions
We develop transport solutions that meet the needs of speci c industries. In the
year under review, these mostly focused on the fashion and apparel, oil and gas, wine
and spirits, pharmaceuticals and technology industries. Together with industry experts,
we have set up competence centres for the fashion and apparel industry in key Asian
markets such as India, Vietnam, Cambodia and Hong Kong. We maintain similar fa-
cilities for the oil and gas industry in Singapore and Houston.
Modernising our infrastructure
We are investing in a networked  infrastructure and new technologies. We o er
customers in the retail sector and consumer goods industry a complete overview of
their procurement and ordering processes at every link of the supply chain.
Deutsche Post DHL Annual Report 
Group Management Report
Divisions
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