DHL 2009 Annual Report Download - page 43

 e  brand stands for a comprehensive product portfolio and worldwide logis-
tics presence. Our ,  , , and   divi-
sions operate in attractive market segments. Our goal is to continue taking advantage
of the excellent growth opportunities in the logistics industry and to unlock the full
potential of our enterprise.
Our guiding principle: Respect and Results
 e corporate culture of a company is vital in determining its ability to perform at
a high level. Our guiding principle of Respect and Results has evolved from the daily
challenge of achieving  rst-class results whilst adhering to our sense of responsibility
for the needs of our employees and customers. We show respect towards our sharehold-
ers by making our challenges public and clearly stating how we intend to face them.
We are well aware of the e ect our corporate activities have on society.  erefore, we
also act respectfully towards everyone with whom we interact and the environment in
which we live.
Simplifying the lives of our customers
Our customer promise is a key component of our corporate strategy. We want to of-
fer our customers services that make their lives easier and that have sustained value. To
meet this standard, we have established a number of Group-wide initiatives. Our First
Choice programme, for instance, remains of central importance. First Choice means
improving our customer focus in all areas and aligning our processes accordingly.
Moreover, to distance ourselves from the competition we want to become or re-
main the innovative leader in the logistics industry and the market leader in selected
sectors. We plan to achieve this with our new  Solutions & Innovations  unit
and through Sector Management.  pools the innovative activities within  with
an eye on developing ground-breaking solutions using existing sector expertise. Sector
Management is our chosen method of institutionalising the cross-divisional exchange
of expertise within .  is results in new products, services and solutions that are
better equipped to meet customer requirements in certain sectors.
Making a contribution to our environment
As the largest company in our industry, we take our environmental and social
responsibility seriously. Our sustainability strategy focuses on three areas.  e Group’s
GoGreen programme was developed to establish a systematic approach to achieving
our climate protection target. Our GoHelp focus area centres on people in need. Here
we apply our expertise towards improving the living conditions of people in disaster
areas.  e third expression of our commitment to society is education. We have created
the GoTeach project to de ne a concept for this endeavour and to establish a corre-
sponding strategy.
Corporate responsibility, page 
Deutsche Post DHL Annual Report 
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