Cigna 2010 Annual Report Download - page 5

Download and view the complete annual report

Please find page 5 of the 2010 Cigna annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 172

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147
  • 148
  • 149
  • 150
  • 151
  • 152
  • 153
  • 154
  • 155
  • 156
  • 157
  • 158
  • 159
  • 160
  • 161
  • 162
  • 163
  • 164
  • 165
  • 166
  • 167
  • 168
  • 169
  • 170
  • 171
  • 172

Letter to Our Shareholders 3
Go Deep, simply put, means expanding our leadership in the targeted
markets we currently serve, whether they are geographic, product or
buyer segments. In the U.S., this strategy served us well as we ended
2010 with 11.4 million HealthCare customers, 3.6 percent higher than
at year-end 2009. This customer growth was driven by our sales to
mid-sized employers and companies with 51 – 250 employees, along
with attractive growth in our Disability business. Outside the U.S.,
we achieved double-digit premium growth in our Health, Life and
Accident business, and attractive growth in our Expatriate business.
Go Global means building on our established global operations and
capabilities in order to expand into new geographies with product lines
and distribution channels that position us for additional profitable growth
over the next three to five years. An example of this is the acquisition of
Vanbreda International, a Belgium-based company with a strong foothold
in the European expatriate market. This acquisition made us the largest
provider of benefits to expatriates and other globally mobile individuals,
with more than 700,000 customers. Go Global also means that we will
leverage our broad set of capabilities across borders to meet emerging
needs. New product launches in Spain, Korea and China further
exemplify our global acceleration.
Go Individual refers to the way we run our business – by focusing on
the individual needs of everyone we serve, regardless of how he or she
accesses coverage with us. We are learning from our experience within
and outside the U.S., where we currently have approximately 6.5 million
individual policies in force. Our introduction of a new Individual
Private Medical Insurance product for expatriates and other globally
mobile individuals is evidence of this strategy in action.
6.5M
THREE-PRONGED GROWTH STRATEGY
GO
GLOBAL
GO
DEEP
GO
INDIVIDUAL
WE ARE LEARNING FROM OUR
EXPERIENCE WITHIN AND OUTSIDE
THE U.S., WHERE WE CURRENTLY
HAVE APPROXIMATELY 6.5 MILLION
INDIVIDUAL POLICIES IN FORCE.