WeightWatchers 2008 Annual Report Download - page 4

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Innovation is a fundamental driver of our long-term
growth. The recent launch of our Momentum™
program in North America (and its counterparts in
the United Kingdom and Australia) demonstrates our
commitment to delivering on both of our strategic
objectives. Before launching Momentum, we spent
the year developing, testing and refi ning the program
to maximize its effectiveness and appeal to today’s
consumer. The program is based on the POINTS®
Weight Loss System and builds upon the best
elements from both the Flex and Core food plans in
a unique and compelling way. The new program was
developed from the latest in scientifi c research and
based upon in-depth insights from members who
have succeeded on prior Weight Watchers food plans.
We believe that this new program holds the promise of
further improving member success above and beyond
our already successful predecessor programs.
Monthly Pass, our commitment payment plan which
also gives free access to Weight Watchers eTools,
remains a key ingredient in keeping members
engaged with Weight Watchers longer and in helping
our members lose weight. The results are clear: in
2008, the average Monthly Pass member maintained
their subscription for over eight months, more than
twice as long as the average pay-as-you-go member.
In addition, clinical research shows that people who
attend Weight Watchers meetings and use Weight
Watchers eTools lose 50% more weight than those
who attend meetings alone.1 In 2008, we launched
Monthly Pass in France, bringing the total number of
countries in which this commitment plan is offered
to fi ve. In the United States, the plan’s most mature
market, Monthly Pass accounted for over 60% of
meeting fees in 2008.
We look not only to our current markets for growth
opportunities, but are also pursuing growth
opportunities in new markets. In 2008, we strategically
partnered with Groupe DANONE, one of the most
successful healthy food companies in the world, to
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Monthly Pass cards from around the world;
Weight Watchers Online smartphone compatibility
1 Based on 6-month study; Nguyen V et al. Obesity 15 (9S): A221, 2007.
AUSTRALIA
USA & UK
GERMANY
FRANCE