WeightWatchers 2008 Annual Report Download - page 19

Download and view the complete annual report

Please find page 19 of the 2008 WeightWatchers annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 108

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108

licensing deals and senior management committed to building the Weight Watchers brand. In connection with
our acquisition from the H.J. Heinz Company, or Heinz, in September 1999, Heinz received a perpetual royalty-
free license to continue using our brand in its core food categories. We plan to continue to choose our licensing
partners carefully after identifying and prioritizing product categories that enhance the Weight Watchers brand
and have long-term growth potential.
Select current licensees include:
Licensee Product
United States
Applebee’s ............................ Casual Dining Restaurant Menu
Conair ................................ Scales
Dawn Foods ........................... Sweet Baked Goods
George Weston Bakeries ................. Fresh Bread
Gilsa Dairy ............................ Yogurt
Greencore ............................. Chilled Meals
Morrison’s ............................ Hospital Cafeteria Menu
Russell Stover ......................... Chocolate Candies
Schreiber Foods ........................ Cheese
Wells Dairy ........................... IceCream Novelties
United Kingdom
Anthony Alan Foods .................... Cakes
Greencore Prepared ..................... Ready to Eat Meals
Warburtons ............................ Bread
Yoplait ............................... Yogurt
Continental Europe
Campofrio Group ....................... Meats
COOP ................................ COOP “Healthy for You” Range
Kuhlmann ............................. Salads and Sauces
Marie Frais ............................ Chilled Meals, Salads and Quiches
Senoble ............................... Yogurt
Trendmeal ............................ Chilled Meals
Australia and New Zealand
Conair ................................ Scales
Nestle ................................ Yogurt and Desserts
Each licensee is required to include on their packaging information about our services and our products,
such as our toll-free numbers and a URL for WeightWatchers.com. This marketing and promotional support
reinforces the value of our brand.
We continue to believe there are significant opportunities both in the United States and internationally to
take advantage of the strength of the Weight Watchers brand and our other intellectual property through
additional licensing arrangements.
Weight Watchers Magazine
Weight Watchers magazines are published in all of our major markets. In the United States, Weight
Watchers Magazine is an important branded marketing platform that continues to show strong circulation growth
and advertiser acceptance. We re-acquired the rights to publish the magazine without the subscriber list in
February 2000 and re-launched its publication in May 2000. Since then, we have grown paid circulation from
zero to approximately 1.25 million. As of fall 2008, our U.S. magazine had a readership of 10.4 million,
6