Tyson Foods 2000 Annual Report Download - page 16

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discovering
new opportunities
International Objectives/Strategies
NEW MARKETS
Selling fresh chicken in a market increases brand awareness
for value-added frozen products. To build a stronger national
brand presence, Tyson plans to expand fresh chicken sales
into the western United States. Internationally, we will further
establish Tyson as the dominant global brand. In addition to
exporting chicken, we will seek opportunities to grow around
the world through acquisitions, joint ventures and technical
service agreements.