Tyson Foods 2000 Annual Report Download - page 11

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CUS T O M E R S AT I S F A C T I O N
Tyson Foods may be the biggest chicken company in the w o r l d ,
but w e ’ re more concerned with being the best. It’s great to
have the number one brand of chicken, but we take a bro a de r
view of what it means to be the leader.
Customer satisfaction has always been a top priority
and a key to our success. Our goal is to help customers build
their businesses with chicken. As a partner, Tyson provides
product research, development, marketing and strategic
planning resources.
Our customers have rewarded us by relying on Tyson.
In the United States, Tyson is the leading chicken supplier
to g ro c e ry stores, club stores, national restaurants, food-
s e rvice distributors, supermarket delis, public school districts
and U.S. military commissaries. In foodservice, Tyson was
named overall industry leader for the 13t hconsecutive year
and poultry category leader for the 25th consecutive year in
Institutional Distributor magazine’s annual survey. In retail,
Tyson won the silver award as the best overall meat and
p o u l t ry supplier for the second consecutive year f r o m
Progressive Grocer magazine.
SAFETY
We have expanded our leadership role in food safety education
by launching Food Wise, a comprehensive program for con-
sumers, customers and Tyson team members. To keep t e a m
members up to date on the latest issues and technolog y,
the Company provides consistent and ongoing training. In
conjunction with the University of Arkansas, Tyson has
developed a distance learning program that provides team
m e mbers an o p p o rtunity to receive certification in the U.S.
D e p a rtment of Agriculture ’s Hazard Analysis Critical Contro l
Point System and food safety management and allows them
to pursue a degree in food safety.
In addition to food safety, Tyson has strengthened its
commitment to team member safety. Tyson Total Safety
helps team members to be more aware of safety issues and
to incorporate safe practices as part of their daily lives.
At Tyson, safety is part of who we are, not something we
have to do.
THE ENVIRONMENT
Tyson is also committed to keeping the environment safe.
Tyson operates its facilities with the latest technology. Our
practices in water purification, energy conservation and
residual product recycling have set the standards in the
poultry industry. Our commitment to the environment also
extends to encouraging independent contract growers to
be good environmental stewards. We recognize gro w e r s
for outstanding stewardship each year at our annual share-
holders meeting with the Tyson Poultry Enviro n m e n t a l
Stewardship Awards.
Taking the lead.
There is more to leadership than selling chicken.
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