Tyson Foods 2000 Annual Report Download - page 12

getting there first
Tyson is first in the chicken
industry because we have the
best team members and family
farmers. They show pride not
only in their work but also in
the compassion they extend to
others. While work is impor-
tant, we recognize those who
do more – people who make a
difference in the lives of others
and in their communities. We
call them Tyson Heroes, and we
recognize them at our annual
shareholders meeting. Whether
they’re feeding the hungry, r a i s-
ing money for medical research
or helping kids, Tyson team
members care.
Tyson is the most well known
and trusted brand of chicken
in America. With 85 percent brand recognition, the Ty s o n
brand stands for quality chicken
you can trust. Our brand, like
our customer relationships, is
something competitors cannot
duplicate.
Tyson Foods is a fully vertically
integrated chicken company.
By managing every step of
the process – breeding stock,
eggs, chicks, feed, growout,
transportation, processing and
distribution – we ensure our
products are of the highest
quality. Tyson chicken contains
no hormones and no steroids.
It takes our three closest com-
petitors combined to equal
Tyson’s size. Our size gives us
the ability and flexibility to
serve customers like no one
else. When a large, national
customer plans a chicken pro-
motion, Tyson can meet the
volume demand. We can be
there first to fulfill 100 percent
of our customers’ needs for
chicken products.
P E O P L E B R A N D Q U A L I T Y S I Z E