Toyota 2011 Annual Report Download - page 3

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0729
Percentage of Sales by Market
Achieve equal weightings in unit sales between
industrialized nations and emerging markets
Industrialized
nations
50%
Emerging
markets
50%
2015
Sales
plan
Industrialized
nations
60%
2010
Sales
performance
Emerging
markets
40%
Toyota seeks to build ever-better cars that
meet the needs of consumers and society,
based on our principles of “customer-
first,” “genchi genbutsu” (onsite, hands-
on experience) and “good quality,
affordable price.” We seek to realize this
goal by cultivating global personnel who
maintain the spirit of Toyota’s culture of
craftsmanship (monozukuri ) and skill
proficiency.
Building cars that meet the needs of
people in every region
Meeting challenging goals by engaging
talents and passion
Manufacturing and Sales Strategies
3