Toyota 2011 Annual Report Download - page 2
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0729
Tomorrow's environment-friendly vehicles,
new business activities
Toyota's Global Vision not only calls for building better
cars, but also expresses our goal of contributing to the
creation of better communities.
Toyota is developing new products and services for the
future of mobility, with the goal of realizing practical,
low-carbon mobility; new lifestyles; broad application
of environmental technologies and infrastructure for
safer mobility.
A future mobility that links people
with products and services
Stable business base
Toyota values
Roots
Trunk
Ever-better cars
Fruit
Develop vehicles that
exceed expectations
Contribute to communities
Contribute to the future of mobility
Enriching lives of communities
Fruit
Guiding Principles at Toyota
The Toyoda Precepts The Toyota Way
Constantly strive for the "ever-better cars" and "enriching lives of communities"
goals by ensuring sustainable profitability with a long-term point of view.
Sustainable growth
future of mobilityLeading the way to the
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