TCF Bank 2001 Annual Report Download - page 21

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Please find page 21 of the 2001 TCF Bank annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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19
TCF’s goal is to always place the customer first, to provide extraordinary service throughout all of our delivery channels and businesses
– every day. We know that giving great customer service will help us attract and retain more customers – and make TCF an even more
convenient place to bank. Rewarding our employees for giving great customer service is important to us – we know companies that have
high employee satisfaction also enjoy higher levels of customer satisfaction and shareholder returns.
In 2001, we launched a service program to formally recognize and reward employees who deliver great service to our customers.
This program, “The Customer First,” is intended for all TCF employees, from those in our retail branches to those in our support functions.
Every TCF employee can make the service experience great for our customers, every day!
The Customer First program is based on our service standards – five simple and easy to remember steps to insure that we treat our
customers just as we would like to be treated:
• Give each customer undivided attention.
• Follow up on all customer requests – and quickly.
• Resolve customer issues promptly.
• Maintain a positive attitude and positive behavior.
• Thank the customer for their business.
To further emphasize the importance of putting the customer first, TCF employees receive ongoing communication, training, recog-
nition and rewards for meeting or exceeding these standards. We want them to know exactly what’s expected of them and how to
provide great service.
At TCF, we’re a results-oriented company, we’re “The Leader In Convenience Banking” in America and we believe in the power of our
employees. And above all, we put “The Customer First”.
TCF: THE CUSTOMER FIRST
The Customer First is not just a program – but a culture based on our firm, consistent commitment to providing
great customer service. When we put the customer first, our customers are satisfied and shareholder returns are high.