Samsung 2000 Annual Report Download - page 9

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09
I am pleased to report that 2000 was Samsung Electronics’ best
year ever. During the year, our sales grew over 31.3% to 34.3
trillion won. Even more remarkable was the 66% rise in operating
profit to 7.4 trillion won, producing an outstanding 22% operating
margin. Taken alone, these figures are an impressive testimony to
the success of our ongoing customer-driven efforts to enhance the
value of the Samsung brand as well as our aggressive marketing and
pricing policies in markets worldwide. Taken in the context that
they and similarly impressive figures in 1998 and 1999 were
recorded in an environment marked by unfavorable economic
conditions at home and unclear economic prospects abroad, they