Samsung 2000 Annual Report Download - page 42

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Our Digital Media System and Home Appliances Business Groups
continued to move away from single-function, low-margin commodity
products to multifunction, high-margin convergence products like a
combination DVD player/VHS recorder, an MP3 player capable of
storing and displaying digital photos, and the world’s thinnest notebook
PC with an industry-first integrated-but-independent MP3 player. We
also marked our 10th straight year at the top of the computer monitor
category with 19% of the global market and our first in the microwave
oven category, shipping over 7 million units to capture 25% of the world
market.
The record-breaking financial performance we achieved in 2000 was
a culmination of several factors. Our ongoing restructuring efforts since
the 1997 Korean financial crisis and a select-and-focus strategy helped us
make a total commitment to investing in growth businesses and exiting
marginal ones. Operational innovations also played a key role as we suc-
cessfully reengineered and systemized business processes around customers
and markets.
During the year, we achieved our global supply chain management
goal of order fulfillment within five days for all monitor, memory, and
TFT-LCD module products, a system we’re now in the process of expand-
ing to our audio/video, home appliance, mobile phone, and printer
product lines. In addition to completing implementation of a global ERP
system at 70 worksites for real-time access to logistics and financial infor-
mation throughout our global manufacturing and sales networks , we also
carried out 720 Six Sigma projects and added 3,800 black belts to our
ranks as we significantly improved both product quality and customer
satisfaction on our way to a cost savings of 180 billion won.
42