Samsung 2000 Annual Report Download - page 41

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13
Samsung Electronics is an electronics industry leader with 66,000
employees and operations in some 50 countries around the globe.
Were currently the worlds top-selling brand in six core product
areas—memory chips, TFT-LCDs, computer monitors, micro-
wave ovens, DVD-ROM drives, and CDMA mobile phones—
and a top-ten player in numerous others.
Our Semiconductor Business Group maintained a comm-
anding 20% market share in the DRAM, SRAM, and TFT-LCD
markets in 2000 as we continued to diversify into non-memory
areas to reduce our exposure to memory market volatility, focusing
on high-growth, high-margin areas such as small and medium-size
TFT-LCDs, smart cards, and system-on-chip products.
Our Information & Communications Business Group stayed
No. 1 in CDMA phone sales during the year as we introduced the
world’s first 2.5G GPRS and cdma2000 1x mobile phones,
marking an important first step in the migration to global 3G
mobile service. We demonstrated a complete working solution for
cdma2000 1x at the Sydney Olympic Games as well as supplying
all the wireless communications equipment and technical
assistance to ensure the worlds greatest sports festival went as
smoothly as possible. We also acquired TL 9000 certification—the
communications indus- trys equivalent of ISO 9001—for our
entire wired and wireless product lineup, including the world’s first
in the radio access network equipment and phone software
categories.
41