Samsung 2000 Annual Report Download - page 12

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12
September 15-30
While our latest mobile
phones help keep the
Olympic Games running
smoothly, we play host
to over 1.1 million
Sydney Olympic Park
visitors. Our Olympic
Rendezvous@Samsung
pavilion provides a
unique showcase for our
latest mobile communi-
cations technology, a
convenient gathering
place for athletes and
their families, and a full
daily program of cultural
performances and enter-
tainment for all.
September 29
We debut the world’s
fastest graphics memory
chip. Fabricated with
0.17-micron technology,
the 128Mb double-data-
rate SDRAM chip is
capable of moving data
at 500Mbps, a two-and-
a-half-fold increase in
performance over our
previous fastest offer-
ing. The chip will play a
key role in our continued
dominance in the graph-
ics memory market, an
area where we currently
hold a 40%-plus market
share.
October 10
Our technology specifi-
cation for digital image
compression is accepted
into the patent pool for
MPEG-4, a next-genera-
tion compression tech-
nology designed to
shrink multimedia con-
tent down to compact,
high-quality data
streams that can be
smoothly broadcast over
the Internet or to 3G
mobile phones.
September 7
We introduce the
world’s first cdma2000
mobile phone. The first
step toward global 3G
mobile communications,
the SCH-X100 cellular
and SPH-X1000 PCS
phones offer full back-
ward compatibility with
existing cdmaOne net-
works, up to 10x higher
data speeds for services
like audio- and video-on-
demand, and 30%
longer talk and 100%
longer standby times.
We also demonstrate a
complete cdma2000
system during the
Sydney Olympic Games.
November 1
We mark our 31st
anniversary by unveiling
our Digital-E Company
strategy to guide us as
we work to become the
leader of the digital con-
vergence revolution. The
goal of this strategy is to
build on the success of
our reorganization
efforts over the past
three years to take our
organization to the next
level, focusing on value
innovation in both the
value and supply chains
to propel ourselves to
the top of the industry in
2005.
2000 Highlights
January 4
We develop the world’s
first 288Mb RambusTM
DRAM. Designed with
0.17-micron process
technology, this new
RDRAM offers the high-
est bandwidth of any
current memory technol-
ogy. Up to 16 of these
288Mb chips can be
combined to create
memory modules of up
to 576MB. RDRAM is
used primarily in high-
end Pentium 4-based
workstations, PCs, and
game consoles.
May 1
We join AMD, Compaq,
Gateway, Hitachi, HP,
Infineon, NEC, Quantum,
SCI Systems, Solectron,
and Western Digital to
form eHITEX, an inde-
pendent online B2B mar-
ketplace focused on
creating a high-tech sup-
ply chain for the comput-
ing and electronics
industries. In December,
the name changes to
Converge as the consor-
tium moves to acquire
NECX, a global trading
exchange operator with
a trading volume
exceeding US$1 billion.
May 15
We produce our 10 mil-
lionth TFT-LCD to date.
Entering the field in
1995, we’ve led the com-
petition since 1998 with
over 20% of the global
market. In February, we
introduce the
WiseViewTM logo to
increase our brand visi-
bility, and in August we
add a 4th-generation
production line that will
push annual production
capacity from 8 million
14-inch panel equiva-
lents in 2000 to nearly
15 million in 2001.
June 13
We announce a strategic
partnership with
Microsoft to create
Internet-savvy 2G, 2.5G,
and 3G mobile phones.
The agreement covers
both GSM and CDMA
feature phones based on
the Microsoft Mobile
Explorer wireless com-
munications platform as
well as the Microsoft
smart phone platform
which integrates the
functionality of a PDA
into slightly larger form
factor. Our first product
from this alliance debuts
in December.
June 22
H.M. King Juan Carlos I
inaugurates our first
GSM phone plant in
Europe. The Barcelona,
Spain plant’s two pro-
duction lines began
turning out our SGH-600
and SGH-2400 mobile
phones in January. When
completed in 2002, the
plant will have 11 pro-
duction lines, employ
more than 1,000 local
workers, and produce
some 7.5 million units
annually, 80% for sale
outside of Spain.