Samsung 2000 Annual Report Download - page 10

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10
are also unmistakable proof that the restructuring initiatives of the
past three years have helped lay a solid foundation for profitability.
But our work is far from over.
As I have stated many times, the coming decade will bring
more changes to the way we live, work, and play than the entire
past century. And Samsung intends to be the driving force behind
as many of these changes as possible. Our ambitious plans for the
next five years call for us to more than double sales to 80 trillion
won as we aim for an operating margin of 15% in 2005. We also
intend to triple our brand value from US$5 billion to US$15
billion. I would like to share with you now the master strategy that
will make this all possible.
On our 30th anniversary in November 1999, we made public
our vision of leading the digital convergence revolution. On our
31st in 2000, we announced how we intend to translate this vision
into reality. Recognizing the critical role that digital convergence
and networking technology will play in our success in this endeavor,
we have highlighted them in the name of our new master plan—
Digital-eCompany—a strategy that seeks to maximize both
customer and corporate value through a comprehensive solution-
and process-centric approach to enhancing the value chain and
optimizing the supply chain.
Our value chain focus is now putting in place an integrated,
solution-focused organizational framework where each of our