Samsung 2000 Annual Report Download - page 19

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19
In January 2001, we publicly demonstrated our TCP/IP-
based digital home network concept for the first time at the
Consumer Electronics Show in Las Vegas, USA. With the
network infrastructure and protocol standards now in
place, we’ll be accelerating development work on network-
ready electronics and appliances to fully exploit our
competitive advantage in the field. Our iZZi Web Webpad is
just a taste of the upcoming Bluetooth-enabled Internet
appliances our engineers are working on that will introduce
the Internet to a whole new category of consumers.
Our leadership in digital display technology will
continue to pave the way for bigger, brighter, thinner, and
sharper TVs. These innovations in manufacturing
technology as well as digital services will enable us to
break into the top-3 in 2001 with a market share exceeding
10%.
In home appliances, we’ll extend our market
leadership in microwave ovens by boosting production
capacity, focusing on high-margin recreational vehicle and
commercial models, and expanding sales channels to major
retail chains worldwide. Our refrigerator lineup is also
projected to continue its high double-digit growth, focusing
on high-margin side-by-side and specialized refrigerators
for keeping fermented foods, meat, and fruit fresh.