Samsung 2000 Annual Report Download - page 31

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31
In 2001, we’ll continue to challenge the limits of display
technology as we deliver the clearest, sharpest, most
ergonomic visual access to office networks with the
most-advanced CDT and TFT-LCD monitors available.
These flagship products will continue to enhance the
SyncMaster brand image as we mount a major marketing
push to capture 25% of the market backed by a new
fourth-generation TFT-LCD manufacturing line that’ll
boost output to 3 million units annually.
In the desktop PC category, our market leadership in
virtually every major component area will ensure we
maintain a 50%-plus share of the Korean market in the
coming year. We also plan to step up marketing of our
MagicStation PC brand in international markets, focusing
on leading-edge products like the all-in-one M1500 with a
high-resolution 1,400 x 1,050 SXGA+ TFT-LCD display.
2001 will also mark our full-scale entrance into the
business laser category with the mid-year debut of the
ML-3550 35-ppm A3-oversize laser printer. With unique
features like standard full-speed duplex printing and the
lowest cost-per-page in the class, this printer engine will
also pave the way for our entry into the high-speed
digital copier field before year-end.