Qantas 2007 Annual Report Download - page 16

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Domestic
Qantas recorded a strong domestic
performance, increasing capacity by more
than five per cent – more than 435,000
seats – across its network and offering
high frequency, high volume capacity to
major metropolitan and regional centres.
Australian domestic routes are operated by a mix of Qantas,
QantasLink regional and value-based Jetstar services. The service
mix is tailored to meet market needs, allowing the Group to best
match capacity and demand to each market and providing flexibility
to increase capacity and/or frequency on routes in line with changes
in market demand.
The Group maintained its strong domestic position in 2006/07,
with a market share consistently above 65 per cent.
Qantas Domestic operates two class aircraft and offers complimentary
inflight meals and entertainment as well as a range of associated
products for both business and leisure travellers.
The airline’s customer satisfaction ratings are consistent and the
majority of business customers would prefer to choose Qantas for
their next business flight.
On-time performance statistics also continued to improve to a point
where Qantas was a market leader from all months from January
to June 2007.
Network Developments
•Qantas increased capacity on Perth services, deploying
B747 aircraft on flights from Sydney and Melbourne as well as
boosting B737 services from Adelaide, Melbourne and Sydney.
•Capacity into and out of Brisbane was significantly increased
in August 2007, with the addition of three weekly Brisbane-
Canberra services, three new Brisbane-Perth services and
two Brisbane-Mount Isa services.
•More discounted seats were made available across the network,
with an additional 800,000 lowest available Red e-Deal fares
purchased in 2006/07 compared to the prior year. The periodic
release of promotional fares also continued to stimulate demand
for travel, with Qantas offering 10 major seat sales, in addition to
route-specific offers, throughout 2006/07.
•In September 2006, Qantas experienced record demand for
domestic seats to the AFL and NRL finals. Qantas operated more
than 23,000 additional seats, comprising 99 extra flights and 35
flights upgraded to larger aircraft, to carry football fans in the final
two weeks of the season.
The Group maintained its strong
domestic position in 2006/07, with
a market share consistently
above 65 per cent.
14 Qantas |Annual Report 2007
Airline of choice
Consistently high customer satisfaction
ratings with the majority of business
customers stating they would prefer to
choose Qantas for their next business flight.