Porsche 2006 Annual Report Download - page 71

Having represented timeless and unmistakable design
for the last 35 years, the Porsche Design Studio in
Zell am See not only manages the creation of all Por-
sche Design products, but also designs industrial
products, household appliances and consumer goods
for other companies. The Studio caused a particular
stir with the design of a high-speed yacht for Ameri-
can manufacturer Fearless Yachts, based in Florida.
Further important commissions included the design
of the interior and exterior of the new subway in Oslo
and the interior of a business jet for Swiss aircraft
manufacturer Grob Aerospace. As in previous years,
numerous products designed in the Studio in Zell am
See were awarded coveted design prizes.
Development for Customers
When Ferdinand Porsche founded his own design
office in Stuttgart in 1931, his intention was to find
future-oriented solutions. Committed to the founder’s
claim, Porsche Engineering carries out a wide variety
of development and consultancy work, its client base
not just including car manufacturers and suppliers.
The broad spectrum of work ranges from individual
components to the whole vehicle. In the 2006/07
fiscal year, Porsche Engineering specialized in the
field of alternative drives, such as electric and hybrid
drives, and also won new orders. In their search for
innovative solutions, customers trust in Porsche’s
multitude of special skills and its ability to continually
apply these competences to tackle new challenges.
Whether it be in vehicle development, in mechanical
engineering or in medical technology – Porsche En-
gineering guarantees absolute confidentiality for all
projects. As a partner with motivated employees,
Porsche Engineering’s continuing aim is to exceed
the customer’s expectations wherever possible.
While achievement of the perfect technical solution is,
of course, taken for granted, the ultimate aim is to
achieve an optimum overall solution, starting with
budget compliance and continuing into the consul-
tancy and project management stages, right through
to quality control.
At the end of the 2006/07 financial year, the sale of
Porsche’s subsidiary Porsche Engineering Services
(PES) in Troy, Michigan to Magna International was
concluded. The company, employing 120 people,
was founded in 1990 and focused primarily on the
American market. For efficiency reasons, Porsche is
now managing all development activities for external
customers via the Porsche Engineering Group GmbH
(PEG) at Weissach.
The cooperation between Prague Technical Uni-
versity and Porsche Engineering Services (PES), a
100percent owned subsidiary of PEG in Weissach,
also developed very positively in the review year.
The company evolved from cooperation with Prague
University and specializes in engineering computation
and simulation. To foster relations with the university
even further, the ‘Porsche Engineering Award’ was
introduced in 2005. In the 2006/07 fiscal year, the
prize went to three graduates from the university,
the overall winner being offered a research post.
On the whole, demand for Porsche Engineering’s
services remained high in the 2006/07 fiscal year.
Enquiries and orders, both in Europe and Asia, have
continued to rise. Short development times, technical
innovations and sustainable cost reductions as well
as the seamless interaction between the individual
components in the finished product were the top-
priority wishes of customers. Porsche Engineering
has exceeded its own ambitious goals.
Porsche Design has earned its excellent image also through the design of
industrial products. The photo shows a high-speed yacht.
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