Porsche 2006 Annual Report Download - page 66

Southern and Eastern Europe: Strong Growth
For the first time, sales in Southern and Eastern
Europe surpassed the 3,000 unit mark. After deliver-
ing 2,413 units the previous year, the region – with
Greece as the largest individual market – recorded
deliveries of 3,002 vehicles. The Cayenne series was
particularly popular, with deliveries increasing by 406
units to 1,583 vehicles in total. The 911 series also
saw the beginnings of an upward trend, with a 36 per-
cent increase in sales to reach 998 units.
The dealer network in Southern and Eastern Europe
continued to grow in the review year, with Azerbaijan
added to the region to bring the total number of mar-
kets to 21. The new importer located in the city of
Baku has been working for Porsche since November
2006. Further dealerships were also officially inaugu-
rated during the review year, including those in Serbia
(Belgrade), Cyprus (Nicosia) and Turkey (Izmir).
Russia: From One Record to Another
In its third year of business , the Porsche Russia sub-
sidiary once again recorded a considerable increase
in sales. A total of 1,900 new vehicles were delivered,
77 percent more than in the already highly successful
previous year.
With 1,699 deliveries, an increase of 81 percent, the
Cayenne was primarily responsible for this success.
The Boxster, Cayman and 911 together also expe-
rienced 53 percent sales growth, with a total of 201
units, in spite of comparatively unfavorable driving
conditions and a poor infrastructure. Porsche is
systematically expanding the sales network in Russia.
After the inauguration of a new Center in Moscow in
September 2007, the network now includes 16 dealer-
ships in total. The Porsche branch in Moscow is also
the headquarters of the Porsche Russia subsidiary.
By the end of the 2007/08 fiscal year, Porsche will
be represented in three more Russian cities.
Middle East and Africa
Actively Pushing Forward
Porsche Middle East and Africa continued to grow
dynamically during the review year and, with 5,330
deliveries (4,419 in the previous year), now repre-
sents the fifth largest market after North America,
Germany, Great Britain and Italy. The 20 Porsche
Centers, based in 15 markets and coordinated by a
central regional office in Dubai, continued to invest
in their showrooms and service facilities throughout
the year.
Total deliveries in Middle East and Africa have increas-
ed almost ninefold over the last five years. The
Cayenne SUV continues to be the motor for growth.
In the review year, 3,467 vehicles from this series
were delivered (3,006 in the previous year). Sports
cars from the 911 and Boxster series, with a 35
percent share of total deliveries and more than
1,858 vehicles delivered (1,358 in the previous year),
now also make a significant contribution to success
in the Middle East. The prestigious 911 Turbo and
911 GT3 were particularly popular in the region,
selling more than 491 vehicles in the 2006/07
fiscal year.
The dealer network was extended with three new
Porsche Centers in India (New Delhi), Pakistan and
64 Markets
New dealerships all over the world bear witness to the continuing internationalization of Porsche’s business.
The photo shows the “Porsche Center Sydney South” in Australia.