Porsche 2006 Annual Report Download - page 50

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The Porsche brand has always been distinguished by outstanding charisma and
strong emotional impact. During the 2006/07 fiscal year, this positive brand
image was further strengthened. On the one hand, the model policy met the high
expectations of the customers in terms of sportiness, dynamism and driving
enjoyment, coupled with excellent everyday performance and value for money.
On the other, a number of awards further strengthened the excellent position
Porsche enjoys as a premium sports car manufacturer.
In July 2007, for the third time in a row, Porsche was the winner of an opinion poll
regularly carried out by the highly-respected American market research company
J.D. Power. In the ‘Automotive Performance, Execution and Layout (APEAL)’ study,
J.D. Power assessed the level of satisfaction among buyers of new cars during the
first 90 days following purchase. This accolade for Porsche came just one month
after the company came out on top in J.D.Power’s prestigious ‘Initial Quality Study
2007’. In this study, market researchers questioned customers about 228 criteria
relating to the quality and workmanship of their vehicles.
By achieving first place in this quality ranking as well, the premium sports car
manufacturer was able to repeat its victory of the previous year. But Porsche not
only came out on top in J.D.Power’s brand evaluation – the Boxster also performed
best in the ‘Compact Premium Sporty Car Segment’ and the classic 911 Carrera
ranked second place in the ‘Premium Sporty Car’ category.
In the sport coupé market segment, the success of the Cayman and Cayman S
continued: the combination of design elements from the 911 Carrera and the
Boxster was pivotal in ‘Wheels’ magazine’s decision to honor the Cayman S with
its ‘Automotive Design Award’. The specialist press across the globe was also
convinced of the outstanding driving characteristics of the Cayman S, with ‘Auto
Express’ recently selecting the Cayman S as ‘Performance Car of the Year’ and
‘Autocar’ presenting it with the title of ‘Britain’s Best Handling Car 2006’.
In the USA, the Cayman was the winner of the ‘Editors’ Most Wanted Vehicle
Award’ presented by ‘Edmunds’ in the ‘Coupé under $ 60,000’ category. The
‘Auto Trophy 2006’ reader poll in the specialist magazine ‘Auto Zeitung’ likewise
awarded the Cayman undisputed first place in the sports car category. The 911
Carrera Cabriolet, meanwhile, secured first place in the ‘Cabrios over 30,000
Euro’ category in the same poll.
Porsche Centers around the world are currently preparing
for growth triggered by the launch of the four-door
Gran Turismo Panamera. Porsche continues to set up
brand-exclusive showrooms to ensure the highest
level of quality and service for customers.
Sales