NetFlix 2012 Annual Report Download - page 78

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The following table represents the Company’s segment information for the fourth quarter of 2011:
As of/Three Months ended December 31, 2011
Domestic
Streaming
International
Streaming
Domestic
DVD Consolidated
(in thousands)
Total subscriptions at end of period (1) ...... 21,671 1,858 11,165 —
Revenues .............................. $476,334 $ 28,988 $370,253 $875,575
Cost of revenues ........................ 345,026 55,909 174,220 575,155
Marketing ............................. 79,198 32,822 2,268 114,288
Contribution profit (loss) .............. $ 52,110 $(59,743) $193,765 $186,132
Other operating expenses ................. 124,260
Operating income ................... 61,872
Other income (expense) .................. (5,037)
Provision for income taxes ................ 21,616
Net income ........................ $ 35,219
The following tables represents the Company’s segment information for the years ended December 31, 2011
and 2010 based on the Company’s segment reporting prior to the fourth quarter of 2011:
As of/Year ended December 31, 2011
Domestic International Consolidated
(in thousands)
Total unique subscribers at end of period (1) (2) ........ 24,395 1,858 26,253
Revenues ....................................... $3,121,727 $ 82,850 $3,204,577
Cost of revenues ................................. 1,932,419 107,482 2,039,901
Marketing ...................................... $ 324,121 $ 78,517 402,638
Contribution profit (loss) ...................... $ 865,187 $(103,149) $ 762,038
Other operating expenses .......................... 385,970
Operating income ............................ 376,068
Other income (expense) ........................... (16,546)
Provision for income taxes ......................... 133,396
Net income ................................. $ 226,126
As of/Year ended December 31, 2010
Domestic International Consolidated
(in thousands)
Total unique subscribers at end of period (1) (2) ........ 19,501 509 20,010
Revenues ....................................... $2,159,008 $ 3,617 $2,162,625
Cost of revenues ................................. 1,350,542 6,813 1,357,355
Marketing ...................................... $ 284,917 $ 8,922 293,839
Contribution profit (loss) ...................... $ 523,549 $(12,118) $ 511,431
Other operating expenses .......................... 227,790
Operating income ............................ 283,641
Other income (expense) ........................... (15,945)
Provision for income taxes ......................... 106,843
Net income ................................. $ 160,853
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