NetFlix 2012 Annual Report Download - page 26

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Stock Performance Graph
Notwithstanding any statement to the contrary in any of our previous or future filings with the Securities
and Exchange Commission, the following information relating to the price performance of our common stock
shall not be deemed “filed” with the Commission or “soliciting material” under the Securities Exchange Act of
1934 and shall not be incorporated by reference into any such filings.
The following graph compares, for the five year period ended December 31, 2012, the total cumulative
stockholder return on the Company’s common stock with the total cumulative return of the NASDAQ Composite
Index, the S&P 500 Index and the S&P North American Technology Internet Index. The Company was added to
the S&P 500 Index on December 18, 2010. Measurement points are the last trading day of each of the
Company’s fiscal years ended December 31, 2007, December 31, 2008, December 31, 2009, December 31,
2010, December 31, 2011 and December 31, 2012. Total cumulative stockholder return assumes $100 invested at
the beginning of the period in the Company’s common stock, the stocks represented in the NASDAQ Composite
Index, the stocks represented in the S&P 500 Index and the stocks represented in the S&P North American
Technology Internet Index, respectively, and reinvestment of any dividends. The S&P North American
Technology Internet Index is a modified-capitalization weighted index of stocks representing the Internet
industry, including Internet content and access providers, Internet software and services companies and
e-commerce companies. Historical stock price performance should not be relied upon as an indication of future
stock price performance.
$700.00
$0.00
$100.00
$200.00
$300.00
$400.00
$500.00
$600.00
12/31/2007 12/31/2008 12/31/2009 12/31/2010 12/31/2011 12/31/2012
Dollars
Netflix NASDAQ Composite Index
S&P North American Technology Internet Index S&P 500 Index
22