NetFlix 2006 Annual Report Download - page 5

Download and view the complete annual report

Please find page 5 of the 2006 NetFlix annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 87

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87

CONTINUING THE MOMENTUM IN 2007
In 2007 we will make the best online movie rental service even better by enhancing
our Web site, extending the reach of our overnight delivery infrastructure, and
applying new inventory management software. We will also invest at least $40 million
in continued improvement of Internet delivery, with a focus on content availability
and delivery to the TV.
We have set ambitious goals, but the commitment, skill, and vision of our employees
have enabled Netfl ix to reach 6.3 million subscribers and $1 billion in revenues in
the seven years since we invented online subscription DVD rental in 1999. With our
intense focus on the current and emerging needs of our customers, we are building
a great entertainment company of enduring value.
Sincerely,
Reed Hastings
Chief Executive Offi cer,
President and Co-founder
NETFLIX 2006 ANNUAL REPORT
LETTER TO SHAREHOLDERS