Mazda 2007 Annual Report Download - page 42
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Mazda’s sales in other markets in fiscal
2006 rose 1.5% year-on-year, to 231,000
units.
Sales in Australia were up 2.7%, to
67,000 units, representing our fifth
consecutive year of record sales. Mazda’s
market share also edged up 0.2 percentage
point, to 6.8%, primarily reflecting strong
sales of the Mazda3 and successful
launches of the Mazda BT-50 and Mazda
CX-7 models. In this market, Mazda also
won the best ranking in a sales satisfaction
survey for the third consecutive year and
topped a service satisfaction survey of
one-year owners.
In Israel, sales of 22,000 units and a
market share of 14.3% made Mazda the
country’s top-selling brand for the 11th
consecutive year. We sustained strong sales
on all product lines, including the Mazda5,
which was named Auto Magazine’s Mini
Van of the Year.
Sales in Thailand came to 17,000 units,
down 1.1%, mainly due to an 8.0%
shrinking in the overall market, caused by
sharply higher oil prices and political
unrest. Mazda’s market share therefore
rose 0.2 percentage point, to 2.6%. At the
Thailand Car of the Year Awards 2007,
held in April, Mazda won awards in three
categories. The Mazda3 won a best car
award for the third consecutive year, this
year in the Best Sedan under 1,600 cc
category. The Mazda MX-5 was named
Best Roadster for the second year in a
row, making the MX-5 the winner of this
award in four out of the past five years.
Also, the Mazda BT-50, which was
introduced into the market in March 2006,
won in the Best High-Lifted Pickup in the
2,500 cc category.
Sales were robust in other countries, with
sales volumes rising 39.5% in Ecuador,
28.6% in Venezuela, 28.1% in Chile, 26.5%
in Colombia, 19.5% in South Africa and
4.5% in New Zealand. In Ecuador,
Venezuela and New Zealand, Mazda
posted record sales levels. In Indonesia,
Mazda established a wholly owned
subsidiary, PT Mazda Motor Indonesia, to
commence sales in that country.
(Retail sales basis)
Retail Sales (Thousands of units)
Market Share (%)
Unit Sales
(Australia)
20062005200420032002
67
65
59
55
43
6.8
6.6
6.1
5.9
5.2
Other Markets