Mazda 2007 Annual Report Download - page 41
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In fiscal 2006, industry sales in China
surged 23%, but many new vehicle
launches and concurrent price cuts on
models already on the market by competing
carmakers created a challenging sales
environment. In this severely competitive
environment, Mazda’s unit sales slipped
0.7%, to 129,000 units, and our market
share edged down 0.4 percentage point,
to 1.7%.
By model, sales of the Mazda6 fell 11%,
to 47,000 units, reflecting stringent market
competition. Mazda 323 sales rose 1%, to
62,000 units, and sales of the Mazda5 fell
8%, to 14,000 units. We resumed sales of
the Mazda3 in mid-January 2007. After
that time, sales increased in line with our
expectations, selling 6,000 units during the
period to the end of March. The Mazda3 is
produced by Changan Ford Mazda
Automobile Co., Ltd., at its main plant in
Chongqing, a joint venture between the
Changan Automotive Group, Ford Motor
Company and Mazda.
Mazda6 production has continued at
FAW Car Company at the Changchun plant
for four years. We added two new Mazda6
body types, a five-door hatchback and a
wagon. Leveraging its novelty as the only
vehicle in its class available in three body
types, our marketing efforts succeeded in
attracting a new customer segment.
During the year, FAW Mazda Motor Sales
Co., Ltd., added nine new dealerships,
raising its total to 104.
Moving forward, we will work to further
increase customer satisfaction in this
market, and are introducing various
measures to reinforce our sales network
and continue deepening the penetration of
the Mazda brand in China.
(Retail sales basis)
Retail Sales (Thousands of units)
Market Share (%)
Unit Sales (China)
20062005200420032002
129
130
96
90
26
1.7
2.1
1.8
1.9
0.7
China