Mazda 2007 Annual Report Download - page 26
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Toward a Sustainable Future for
the Global Environment
Economic Growth and Environmental
Concerns
Since the Industrial Revolution, mankind
has seen significant cultural as well as
economic advances. We have gained
comfort, convenience and entertainment
as never before. At the same time, these
gains have placed an increasing burden
on the environment, as a consequence
of our accelerating consumption of
natural resources. If we continue
consuming such vital natural resources
as fossil fuels at or above our current
rates, natural reserves will dry up. Of
equal if not greater concern are the
various pollutants emitted as a conse-
quence of consumption. Global warming
caused by carbon dioxide (CO2) is of
particular concern.
The chart below depicts environmental
concerns cited over the past 40 years.
The chart reveals the progression of
environmental matters from local to
global concerns.
Individuals and governments must
collaborate to advance comprehensive
initiatives aimed at solving these problems
while there is still time. Our mission is to
create a recyclable, sustainable society,
one that enables us to thrive without
further damaging the environment (see
1970 1980 1990 2000 2010 2020
Prevention of water pollution and
vibratory/noise pollution
Prevention of air pollution
Reduction of environmentally
hazardous materials
Reduction of CO2
Recycling of
resources
Pollution
Global
Warming
Resource
Depletion
• Use renewable energy
• Recycle
• Conserve energy
• Use new energy
• Reduce use of hazardous materials
• Lower emissions
• Reduce VOCs
• Reduce pollutant levels
Actions
Economic Growth and Environmental Concerns
“Sustainable Zoom-Zoom” is our long-term vision for technological development,
wherein we work toward harmony between driving pleasure on the one hand and
environmental friendliness on the other. The technology development plan that
underpins this vision involves increasing the value of the Mazda brand by pursuing
attractive styling and driving pleasure, while also providing enhanced environmental
friendliness and safety.
“Sustainable Zoom-Zoom”
Mazda is working toward a sustainable future that brings continued happiness
and excitement to people in a global society by developing vehicles that look
inviting to drive, are fun to drive, and make you want to drive them again.
A Long-Term Vision for Technology Development