Mazda 2007 Annual Report Download - page 32
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Please find page 32 of the 2007 Mazda annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.Mazda Vehicle Technologies
Vision:
Pursue platform technologies that will excite customers, make our cars
fun to drive, and will make them want to drive them again.
Policies:
•Automotive technologies that feature styling which will captivate
customers;
•A safe and pleasurable driving experience;
•Automated collision avoidance technologies that assist in safe driving;
•Using lightweight construction to improve driving performance and
reduce CO2emissions.
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Design and Platform
Mazda is steadily rolling out new platforms that combine advances
in its world-renowned dynamic automotive performance with a
lighter body weight, the latter providing improved fuel economy.
The all-new Mazda2, which went on sale in Japan in July 2007,
represents the first entry in a new platform to come to market.
Weighing 100 kg (220 lb) less than its predecessor, this car
offers driving performance worthy of the “Zoom-Zoom” promise,
with top-class fuel economy, as well as superior safety features.
Plans call for new platforms to be introduced gradually across
our entire model lineup from 2010.