Mazda 2007 Annual Report Download - page 18
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Please find page 18 of the 2007 Mazda annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.12
To steadily build brand value, Mazda is implementing measures
to ensure effectiveness in each of its key markets. These include
strengthening our product lineup, improving owner loyalty and
expanding our sales network.
Brand
North America
In North America, an essential growth market for Mazda, we
are working to raise profitability. To this end, we are reflecting
customer feedback to improve our products and will continue
to improve customer contact in a variety of areas. In line with our
brand strategy, we will accelerate openings of next-generation
outlets and work to raise sales efficiency at exclusive outlets. At
the same time, we aim to strengthen marketing measures to
create a stronger base of Generation Y customers*.
Japan
In the Japanese market, which is afflicted by stagnant overall
demand, we are focusing on boosting profitability. The key is to
boost our product lineup in segments where demand is strong.
To reinforce our sales network, we are accelerating the opening
of new dealerships primarily
in the Tokyo metropolitan
area and raising
dealership profitability.
We will also continue to
promote the Mazda brand.
*Generation Y customers:
Generation Y designates
people born after the
mid-1970s. The values,
consumption patterns
and lifestyle common to
this consumer group are
factors that are affecting
the marketplace.