Mazda 2007 Annual Report Download - page 14
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Monotsukuri Innovation is at the
heart of the Mazda Advancement
Plan. Would you please describe
what Monotsukuri Innovation is?
Monotsukuri Innovation, the very important
concept, is to meet diverse customers’
needs and to realize both flexibility that
continuously improves products
competitiveness and commonality that
drastically enhance efficiency in
development and production. To
implement this innovation, we will work
together with our suppliers as one
multi-discipline team. As a result, we will
be able to manufacture our products in
a leaner, more flexible way.
What underlies the decision to
strengthen Mazda’s production
capacity within Japan, and what are
your thoughts regarding how to re-
spond to the resulting increased
exchange rate risk?
Mazda’s fundamental policy regarding
supply is to expand our manufacturing
capacity by taking full advantage of our
efficiencies, while taking into account
marketplace demand and available
resources. Accordingly, in fiscal 2007
we will increase production capacity at
our Hiroshima and Hofu plants, resulting
in an increase of about 98,000 units, or
approximately 11% more than our existing
manufacturing capacity, for a total capacity
of 996,000 units. We will also increase
our engine manufacturing capacity.
Our intent is to improve profitability
through greater efficiency, rather than by
expanding the scale of our operations.
Monotsukuri Innovation forms the basis
of this concept. Under the aegis of
Monotsukuri Innovation, we will pursue
greater efficiency by involving R&D,
production, sales divisions and even
suppliers in the product planning stage
based on the “One Mazda” concept.
Naturally, we must be prepared for risks
associated with currency exchange. We
are reviewing the possible construction
of a new plant in Thailand. In addition, we
are using optimized global procurement
and cost cutting to ensure that we
continue to be cost-competitive.
“Sustainable Zoom-Zoom” was
announced together with the Mazda
Advancement Plan. Would you please
describe that concept, as well as how
Mazda is responding to environmental
issues?
“Sustainable Zoom-Zoom” refers to a
long-term vision for technology
development that will raise the value of
the Mazda brand. With this concept in
mind, everyone in the Mazda Group is
working on developing technologies to
deal with the various issues the automobile
is confronting, with the aim of achieving
a sustainable future.
In more concrete terms, Mazda will
intensify the pace of its pursuit of
harmony between driving pleasure and
environmental and safety features to
help bring about a sustainable social
framework, one in which everyone may
enjoy the happiness and excitement that
Improving Efficiency in Development and
Manufacturing through Greater Commonality
Increasing
Product
Competitiveness
through
Diversification
Mazda
At Present
The Future
Business Efficiency−Monotsukuri Innovation
Implementing the Mazda Monotsukuri Innovation
Multidisciplinary approach to realize product
competitiveness and manufacturing efficiency
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