Mazda 2007 Annual Report Download - page 20
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Please find page 20 of the 2007 Mazda annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.14
FY07-10FY03-06
R&D spending
30% increase
FY07-10FY03-06
Capital expenditure
50% increase
Investing in Development
Product and Technology
Through product and technology developments, Mazda will
continue to boost its product-led growth. At the same time, we
will strengthen technology development, particularly in response
to environmental and safety measures. Accordingly, R&D and
capital expenditures will increase significantly. During the four
years covered by the Mazda Advancement Plan, we plan to
increase R&D spending by 30% and raise capital spending 50%
compared with the previous four years.
In terms of future product strategies, we will concentrate on
brand building and raising business efficiency in line with the
product-led growth in phase three and phase four during the
Mazda Advancement Plan time frame. We will enhance the
brand by further advancing our products introduced during the
Millennium Plan and Mazda Momentum. Similarly, during the
period of the Mazda Advancement Plan we will accelerate new