Mazda 2007 Annual Report Download - page 28
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some of the work on its own, we hope
for additional technologies that may
prove useful, in conjunction with devel-
opments in societies’ infrastructures.
Local and national governments are in-
vestigating the possibilities, and the au-
tomotive industry will not falter in
offering ideas and cooperation.
If we are to create a sustainable soci-
ety, governments, the private sector
and all of us must work together toward
this end. Mazda will make recommen-
dations to government and society at
large, and educate drivers everywhere
about safety concerns, in addition to its
commitment to advancing technology.
A Long-Term Vision for Technology
Development: “Sustainable Zoom-
Zoom”
The preceding pages provide Mazda’s
statement of policy concerning its plans
for future automotive development. In
addition, we will cultivate the “Zoom-
Zoom Tree” so that it grows larger. As is
apparent from the illustration, the crown
of the tree represents the qualities of
being stylish, insightful and spirited,
with the solid branches on either side
representing the environment and safety,
respectively. The tree also has thick
roots sunk deep into the ground,
signifying Mazda’s technological
prowess. These roots will grow even
deeper, absorbing the nutrients
represented by Mazda’s
corporate culture. These
nutrients will make the trunk,
the crown and the branches
thicker and more solid, and
produce ever more lush leaves.
The section beginning on
page 24 describes the
initiatives in technology
development that Mazda will
undertake going forward, in
order to make the “Zoom-
Zoom Tree” grow larger.
2000 2005 2010 2015 2020 2000 2010 2020
Traffic fatalities are rising annually worldwide.
We must reduce the loss of life and limb, as well as the occurrence of accidents.
Active Safety
Reducing
Accidents
Mistaken
Hazard
Identification
1.2 million
Calendar Year 2003
Errors in
Judgment
Mistakes in
Driving
Causes of
Accidents
Vehicle Passenger
Protection
Protecting Pedestrians
Protecting Passengers in
Vehicles Involved in Accidents
Collision
Avoidance
Driver
Assistance
Worldwide Traffic Fatality Totals
Governmental Targets for
Reducing Traffic Fatalities
JPN : 50% below 2003 totals by 2012
EU : 40% below 1996 totals by 2008
US : 40% below 2000 totals by 2010
Issues
Confronting
Safety
Technologies
Reducing
Harm
Reducing
Accidents
Passive Safety
Reducing Harm
to Life and
Limb
90%