Mazda 2007 Annual Report Download - page 36
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Please find page 36 of the 2007 Mazda annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.Mazda has reinvented the compact car
completely from scratch, with the aim of
creating harmony between driving pleasure,
safety and environmental friendliness.
One look at the design is enough to make you want to drive it. And the
moment you do, you’ll be thrilled by its performance.
The car is friendly to the environment as well, helping to protect the
richness of the natural world and its lush vistas.
The All-New Mazda2
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The principal thrust of the development effort
on the all-new Mazda2 was to lighten the
weight of the body by 100 kg (220 lb).
Powered by a newly developed MZR 1.3-liter
Miller-cycle engine, this new version of the
Mazda2 achieves best-in-class fuel economy
and even better safety than its predecessor
by combining the new engine with CVT*.
Our customers, and the times in which we
live, demand value in design, ease of use
and cost performance. This car delivers that
value to a high degree, and builds on
Mazda’s signature dynamic performance.
Collaborating with Ford, Mazda took the
lead in engineering the basic structure and
technologies for the platform of the new
Mazda2. Although sharing the same basic
structure, the Mazda vehicle that resulted,
incorporated Mazda’s DNA.
The all-new Mazda2 is manufactured at
the Company’s headquarters plant in
Hiroshima. Although previous Mazda2
models were produced in Valencia, Spain, as
well as in Hiroshima, Mazda elected to
consolidate production of the all-new Mazda2
at its headquarters plant to maximize
manufacturing efficiencies and economies of
scale. Mazda arrived at this decision
after carefully considering exchange rate
fluctuations, the potential for growth in Asian
markets and a host of other possibilities
and risks. In 2007, we also plan to
begin manufacturing a model for
sale in China at the Nanjing plant,
operated by Changan Ford
Mazda Automobile Co., Ltd.
Mazda’s design division in
Hiroshima designed the new
model. Their purpose was to
display a compact, clean
dynamism, a concept
expressed as “exquisite and
dynamic.” In this context, “exquisite” means
“possessing a beauty that is designed and
built in a precise, sophisticated manner.” The
car was designed to represent the idea of
exquisiteness imbued in the chassis together
with the dynamic characteristics of a Mazda.
The 2002 rollout of the Mazda6
inaugurated a new generation for the Mazda
fleet. The all-new Mazda2 is the first model to
take that lineup to a new level of
competitiveness in the global marketplace.
Plans call for the new Mazda2 to be rolled out
worldwide, starting in Japan, followed by
Europe and Australia.
*CVT: Continuously variable transmission.