Mazda 2007 Annual Report Download - page 2

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Profile
Established in 1920, Mazda Motor
Corporation is an automobile
manufacturer headquartered in
Hiroshima, in western Japan. It is listed
on the Tokyo Stock Exchange and its
securities code is 7261. From 2002
through 2006, Mazda introduced a
new-generation product lineup imbued
with the Mazda DNA which embodies
the “Zoom-Zoom” brand message.
These Mazda products provide an
exhilarating ownership experience to our
customers. This year, beginning in
Japan, the Company embarked on its
worldwide launch of the new Mazda2,
which expresses the Mazda brand DNA
and offers luxurious ride quality, featuring
quiet operation and enhanced
environmental and safety functions. This
model is the first in a series that elevates
Mazda’s new-generation product lineup
onto an altogether new stage. With the
aim of sustainable growth, Mazda
introduced the new mid-term plan,
“Mazda Advancement Plan,” which went
into effect in April 2007. This plan builds
on the Mazda Momentum Plan that
steered the Company from fiscal 2004 to
fiscal 2006. The Mazda Advancement
Plan focuses on accelerating growth
while building Mazda’s brand value and
enhancing business efficiencies.
Contents
1Corporate Vision
2Financial Highlights
4A Conversation with the President
10 New Mid-Term Plan
“Mazda Advancement Plan”
20 A Long-Term Vision for Technology
Development
“Sustainable Zoom-Zoom” Announcement
30 The All-New Mazda2
Recreating a Compact Car with a Balance
between the Pleasure of Driving and
Environmental and Safety Performance
32Review of Operations
37 Corporate Social Responsibility (CSR)
Initiatives
41 Board of Directors, Auditors and Executive
Officers
43 Financial Section
78 Directory
79 Corporate Data
80 Stock Information
Forward-Looking Statements
Statements made in this annual report
with respect to Mazda's plans,
strategies and future performance are
forward-looking statements based on
management' s assumptions and
beliefs in the light of information
currently available, and involve risks
and uncertainties. Potential risks and
uncertainties include, but are not limited
to: sudden changes in general economic
conditions in Mazda's markets and
operating environment; exchange
rates, particularly appreciation of the
yen against the U.S. dollar and the euro;
the ability of Mazda and its subsidiaries
to develop and introduce products that
incorporate new technology in a timely
manner and to manufacture them in a
cost-effective way; and fluctuations in
stock markets. Accordingly, actual
results could differ materially from
those contained in any forward-looking
statements.