Mazda 2007 Annual Report Download - page 4

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Mazda’s creativity, passion and innovation are dedicated to delivering
fun and exhilarating driving experiences to customers who remember the
emotion of motion first felt as a child. It’s the “wind-in-your-hair” feeling
you get from horseback riding on a crisp fall day, the sense of freedom
from cruising down a wooded country lane in a sleek convertible, or the
exhilaration that comes from a roller coaster ride.
“Zoom-Zoom” starts with a visual promise. Mazda vehicles are designed
to not only catch the eye, they convey an immediate image of youthful
exuberance, style and driving fun. Spirited performance is an essential
element of Zoom-Zoom. With that goal always in mind, every Mazda
vehicle is designed to offer features that continually surprise and delight
our customers.
The “Zoom-Zoom” Brand Message
As part of our approach to expressing our unique value direction in markets
worldwide, we have defined the Mazda brand DNA as having two key
elements: personality and products. The “Zoom-Zoom” message embodies
these elements. Expressing the sheer enjoyment of motion we all knew in
childhood, this message reflects our determination to help customers
reconnect with this feeling through Mazda cars that are packed with
innovation and excitement.
Mazda Brand DNA
Personality Product
Stylish Distinctive Design
Insightful Exceptional Functionality
Spirited Responsive Handling and Driving Performance