Mazda 2007 Annual Report Download - page 34
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Please find page 34 of the 2007 Mazda annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.Mazda Design
Vision:
Pursue designs that will always excite customers and let them know
at a glance that they’re looking at a Mazda.
Policies:
•A design that appeals to a typical family and that at a glance is
recognizable as a Mazda;
•Suggesting new kinds of design cues and innovative proportions.
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Design is Mazda’s lifeblood. Our growth in recent years is largely due to the painstaking
detail we lavish on the stylish designs of each of our models.
Mazda exhibits concept cars at many of the world’s motor shows. Each concept car
is based on a sense of flow as its design theme, with structural features to evoke a
sense of motion, energy and sport. The three concept cars pictured here were
designed, respectively, at design centers at our headquarters in Hiroshima; in Irvine,
California, the United States; and in Frankfurt, Germany.
Our design centers in the world’s major markets communicate with each other and
have demonstrated success in incorporating the design preferences and characteristics
Mazda Nagare
This model signifies a new direction in car
design at Mazda. Its smooth, flowing lines
and surfaces suggest motion, energy and
responsiveness.