Mazda 2007 Annual Report Download - page 19
Download and view the complete annual report
Please find page 19 of the 2007 Mazda annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.13
*CRM: Processes and
implementation systems
designed to enhance
customer satisfaction
Europe
To enhance sales in Europe, which are already robust, we need to
further develop our powertrains—the heart of any automobile—
and boost customer satisfaction. To sustain sales in our core
and mature markets in western Europe, we will improve dealer
sales efficiency and accelerate outlet openings in key urban
areas. We will also advance selectively into emerging markets.
China
To support Mazda’s future growth in China, in April 2007, we
began operations at an engine plant in Nanjing, and introduced
Mazda manufacturing methods. We aim to commence operations
at a new vehicle assembly plant by the end of 2007 and operate
the two plants in a stable manner. We will increase our number
of outlets in China to approximately 300 by 2010, supporting
anticipated annual sales of 300,000 units. Mazda will also
introduce products efficiently and continue to build our
“Zoom-Zoom” brand message.
Other Markets
In ASEAN nations and Australia, we will strengthen our product
lineup. As part of this initiative, Mazda will introduce the Mazda
CX-7 and the Mazda CX-9 in Australia. We will also
reinforce sales in growing markets, particularly in
major cities. Mazda intends to raise the functional-
ity of its ASEAN management company and in-
crease customer satisfaction in Australia through
Customer Relationship Management (CRM)*.