Mazda 2007 Annual Report Download - page 21
Download and view the complete annual report
Please find page 21 of the 2007 Mazda annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.15
Phase 5
New product lineup promotion
• New Demio, C and CD models
• New core models
Phase 3
Core
Full-model changes on
B, C, CD and sports
models
Phase 4
New Mazda CX-7 and
Mazda CX-9 models
with a new core
platform
Phase 6
Introduction of next-
generation product
lineup using new
technologies
Enhance business foundation
•Mazda Monotsukuri Innovation
•Accelerate new technology
development
New powertrains and platforms
Further business
growth
’02 ’03 ’04 ’05 ’06 ’07 ’08 ’09 ’10 ’11
Advancement
Millennium Momentum
Overview of Product Strategies
technology development and improve business efficiency to
achieve major advances on our next-generation product lineup
after 2011. Specifically, we will implement full model changes
during the next two years on the B, C and CD cars, further
advancing core models. The first model in this process is the new
Mazda2. We will also cultivate the development of the core models
that will supersede our C and CD cars. Based on Monotsukuri
Innovation, during phase six we will introduce our next-generation
product lineup that employs new technologies, centered on
advanced technical developments that emphasize powertrains
and platforms, and further reinforce our business foundation.
Mazda will pursue further business growth after 2011.