Mazda 2007 Annual Report Download - page 39
Download and view the complete annual report
Please find page 39 of the 2007 Mazda annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.33
Fiscal 2006 sales were strong in North
America, expanding 8.0%, to 380,000 units,
as the Mazda3 continued to deliver
impressive sales results. Also contributing
to this performance were introductions of
the new Mazda CX-7 and Mazda CX-9
crossover SUVs and the launch of the new
Mazda Tribute.
Overall U.S. industry sales, which include
light trucks, decreased by 3.1%, to 16.51
million units. Mazda’s sales in this market
rose 7.3%, to 281,000 units, of which light
trucks and sport utility vehicles accounted
for 67,000 units, up 18%, reflecting contri-
butions of the Mazda CX-7, Mazda CX-9
and new Tribute sales. Our U.S. market
share improved 0.2 percentage point, to
1.7%. In fiscal 2006, 349 Mazda dealerships,
which account for 52% of total dealerships
in the market, were exclusively dedicated to
the Mazda brand, surpassing our 50% target
established in our medium-term Mazda
Momentum Plan. In addition, over the past
five years 84 dealerships have renovated
their facilities and customer processes as
part of our Retail Revolution Program.
In Canada, total industry sales increased
by 1.7%, to 1.62 million units, and Mazda
recorded a 4.2% increase in unit sales,
achieving best-ever sales of 84,000 units.
Our share of the Canadian market conse-
quently rose 0.2 percentage point, to 5.2%,
and we posted 10 consecutive months of
(Retail sales basis)
Retail Sales (Thousands of units)
Market Share (%)
(Retail sales basis)
Retail Sales (Thousands of units)
Market Share (%)
Unit Sales (US)
Unit Sales (Canada)
20062005200420032002
281
262
264
273
255
1.7
1.5
1.6
1.6
1.6
20062005200420032002
84
80
71
69
70
5.2
4.9
4.5
4.3
4.1
record monthly sales results from June
2006 to March 2007.
In Mexico, in our first full year of distribu-
tion, Mazda sales expanded to 9,800 units,
accounting for a 0.8% share of the market.
The number of Mazda dealerships
throughout the entire country of Mexico
increased to 12, all of which are exclusively
dedicated to the Mazda brand, and all
constructed to meet the requirements of
our Retail Revolution Program. We plan to
raise the number of dealerships in this market
still further, to around 20.
The market environment grew increasingly
severe in Puerto Rico, with total industry
sales slumping 18.4%, to 112,000 units.
Mazda’s unit sales, however, dropped 24%,
to 6,000 units, causing our share of this
market to drop from 5.7% to 5.3%.
Note: The North American market includes the United
States, Canada, Mexico and Puerto Rico.
North America