Macy's 2011 Annual Report Download - page 2

Download and view the complete annual report

Please find page 2 of the 2011 Macy's annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 96

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96

Macy’s, established in 1858, is the Great American Department Store — an iconic retailing
brand with about 800 stores operating coast-to-coast and online at macys.com. Macy’s
offers powerful assortments and the best brands, tailored to each and every customer with
obvious value, engaging service and unforgettable moments.
CELEBRATING THE MAGIC OF MACY’S
Clearly, Macy’s is distinctly different from other major retailers. Macy’s embraces customers
and strives to provide an experience that transcends ordinary shopping. Our DNA
includes special events that are magical — the Macy’s Thanksgiving Day Parade, Fourth
of July Fireworks, flower shows, fashion extravaganzas, celebrity appearances, cooking
demonstrations and holiday traditions ranging from the arrival of Santa Claus to tree
lightings and animated window displays.
Beyond fantastic events, Macy’s is delivering magical moments every day. We surprise and
delight customers with unique and interesting fashion merchandise — including exclusive
brands that our customers won’t find elsewhere. We engage customers in stores, online
and via mobile devices by offering advice and options that bring fashion ideas to life. Our
looks set the tone in style magazines, videos, TV shows, movies, blogs and websites. Our
associates take the extra step to help a customer in need. Every year, we receive tens of
thousands of messages complimenting our people and saluting the shopping experience
at Macy’s. It’s all part of the excitement that we’ve been creating for 153 years.
GROWING THROUGH LOCALIZATION
Localization is a key component of Macy’s strategic formula for continued growth and
success. Through My Macy’s, we have invested in talent, technology and marketing that
allow us to ensure that each and every Macy’s store is “just right” for the customer who
shops in that location. We have provided for more local decision-making in every Macy’s
community. We are tailoring our merchandise assortments, space allocations, service levels,
visual merchandising and special events store-by-store.
Bloomingdale’s, America’s only nationwide, full-line, upscale department store, is
recognized for its originality, innovation and fashion leadership. It truly is “Like no other
store in the world.” In fact, Bloomingdale’s is a leading attraction for visitors and tourists
coming to the United States from around the globe. This brand includes 37 stores,
bloomingdales.com and seven Bloomingdale’s Outlet locations. Bloomingdale’s operates
in Dubai, United Arab Emirates, under a license agreement with Al Tayer Insignia, a
company of Al Tayer Group LLC.
FOCUSING ON AN UPSCALE NICHE
Bloomingdale’s is separating itself from the mainstream and reinforcing its position as an
authority for upscale, contemporary fashion. Customers are attracted by the latest styles from
the hottest brands, such as Armani, Burberry, Chanel, Christian Dior, David Yurman, Jimmy
Choo, John Varvatos, Louis Vuitton, Miu Miu, Prada, Ralph Lauren Black Label, Theory and
Tory Burch. Bloomingdale’s shoppers have come to expect and savor variety — the newest
looks from established brands, as well as unique products from rising young designers.
Supporting these fashion brands are exceptional customer amenities — international
visitors centers, personal shoppers, outstanding fitting rooms and lounges — elegant
events and personalized, attentive service that strengthen customer relationships and
build loyalty.
MACY’S, INC. IS ONE
OF THE NATION’S
PREMIER RETAILERS,
WITH FISCAL 2011
SALES OF $26.4 BILLION.
THE COMPANY
OPERATES THE MACY’S
AND BLOOMINGDALE’S
BRANDS WITH ABOUT
840 DEPARTMENT
STORES IN 45 STATES,
THE DISTRICT OF
COLUMBIA, GUAM AND
PUERTO RICO, AND
THE MACYS.COM AND
BLOOMINGDALES.COM
WEBSITES. THE COMPANY
ALSO OPERATES SEVEN
BLOOMINGDALE’S
OUTLET STORES.