Lumber Liquidators 2007 Annual Report Download - page 15

Our Products
We offer a complete assortment of hardwood flooring that includes prefinished premium domestic and
exotic hardwoods, engineered hardwoods, unfinished hardwoods, bamboo, cork and laminates. Our product
offering is substantially comprised of our proprietary brands, led by our flagship Bellawood brand. Our
hardwood flooring products are generally available in various widths and lengths. They are generally
differentiated in terms of quality and price based on the species, grade of the hardwood and quality of finishing,
as well as the length of the warranty. In total, we offer nearly 350 different flooring product stock-keeping units.
Prefinished floors are finished in a factory under controlled conditions and are ready to be enjoyed immediately
after they are installed. Our prefinished products generally have warranties ranging from 10 to 50 years when
used in residential settings.
We continue to develop breadth within our proprietary brands. In 2007, we introduced additional lines of
solid and engineered handscraped products under our Virginia Mill Works Co. brand, stained and strand bamboo
products under our Morningstar and newly-developed Ty Pennington brands, and heavier-wear layer laminates
with foam backing under our Dream Home brand. We also offer a broad assortment of flooring enhancements
and installation accessories, including moldings, noise-reducing underlay and adhesives, that complement our
assortment of floor offerings.
2007 2006
Percentage of Net Sales:
Hardwood (Solid and Engineered) ................................... 69% 72%
Laminates ...................................................... 10% 10%
Bamboo and Cork ................................................ 9% 8%
Moldings and Accessories ......................................... 10% 8%
Other .......................................................... 2% 2%
Total .......................................................... 100% 100%
Solid Hardwood. Our proprietary solid hardwood products are milled from one thick piece of wood, which
can be sanded and refinished numerous times. We offer flooring products made from more than 25 wood species,
including both domestic woods, such as ash, beech, birch, hickory, northern hard maple, northern red oak, pine
and American walnut, and exotic woods, such as bloodwood, cherry, cypress, ebony, koa, mesquite, mahogany,
rosewood and teak. We sell these products as both prefinished and unfinished.
Engineered Hardwood. Our proprietary engineered hardwood products are produced by bonding a layer of
hardwood to a plywood backing. Like our solid hardwood floors, our engineered hardwood floors are offered in
domestic and exotic wood species. All of our engineered hardwood products are prefinished.
Bamboo and Cork. Our proprietary bamboo products, harvested from the fast growing bamboo plant, is
offered as a prefinished or stained solid wood or engineered floor. Our proprietary cork flooring is produced by
harvesting the outer bark of the cork oak tree, and it is durable, acoustical and acts as an insulator.
Laminate. Our proprietary laminate flooring is typically constructed with a high-density fiber board core,
inserted between a melamine laminate backing and high-quality photographic paper displaying an image of wood
and a ceramic finish, abrasion-resistant laminate top. These products are produced and assembled to our
specifications by third parties. Some of our laminate flooring brands allow for easy-click installation or V-groove
installation, while others offer a pre-glued undersurface, moisture repellent, soundproofing, single-strip format or
a handscraped textured finish.
Moldings, Accessories and Other Products. We offer a wide variety of wood flooring moldings and
accessories. We sell a complete selection of moldings that complement our various wood flooring products, and
we also sell stair treads and risers. Accessories include underlays that can be placed between the new floor and
the sub-floor, insulating sound and cushioning the floors. In addition, we sell installation supplies (such as
adhesive and trowels), floor cleaning supplies and butcher-block kitchen countertops.
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