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LVMH 2011
Maisons
17 / 32
FASHION & LEATHER GOODS
THOMAS PINK
— Since 1984 —
Thomas Pink is a leading British com-
pany, known for the design, manufacture
and distribution of high-end shirts, ties and
accessories for men and women. Pink has
brought back a taste for a tradition, high-
quality product, and the custom-made
shirts of Jermyn Street.
The reputation of Thomas Pink,
founded in 1984, is based on an exceptional
choice of fabrics, the attention paid to the
smallest details in making the product, and
a constant search for excellence in order to
oer customers the best service possible.
Since it joined the LVMH Group in
1999, Thomas Pink has accelerated its
international growth. The company owns
several stores in Great Britain, including its
famous London boutique on Jermyn Street,
as well as European stores in Brussels, Paris
and Dublin.
In the United States, Thomas Pink is
present in Boston, Chicago, Dallas,
Minneapolis, San Francisco, Washington,
Michigan, Las Vegas, Los Angeles, Miami
and New York, where the company opened
the world’s largest shirt store, with
575square meters, on Madison Avenue.
Thomas Pink is also established in Asia-
Pacific with stores in Shanghai, Beijing and
Dubai.
Thomas Pink products are also sold
online on the brand’s website.
EDUN
— Since 2005 —
Edun is based on a belief that real style
has substance.
Founded by Ali Hewson & Bono in 2005,
Edun is a global fashion brand bringing
about positive change through its trading
relationship with Africa and its positioning
as a creative force in contemporary fashion.
Designed by Sharon Wauchob and pre-
sented during New York Fashion Week,
Edun is a contemporary collection for men
and women.
In 2009, LVMH bought a 49% stake in
Edun. LVMH provides essential support,
investment and infrastructure to help Edun
grow the business into a global fashion
brand and support its vision to grow trade
in Africa.
Together with the Wildlife Conservation
Society and Invisible Children, Edun set up
the Conservation Cotton Initiative Uganda
(CCIU) in 2008. Based in Gulu in the
northwest of Uganda, an area which until
recently was devastated by civil war, the
CCIU programme currently supports 5,000
farmers and their families. The CCIU pro-
gramme is managed by TechnoServe and
enables Edun to aect change at the start
of the supply chain. This year Edun is
proud to introduce CCIU cotton into the
production of its Kenya Kids Tees and Edun
Basics for its fashion collection. Also, the
Edun T-shirt line, Edun Live, primarily
uses CCIU cotton.
Through its operations, Edun looks to
build long term, sustainable growth oppor-
tunities by supporting manufacturers,
infrastructure and community building
initiatives. Edun strives to provide an
example of the viability of trade with Africa
and to use its voice to encourage others
within the fashion industry to do business
with Africa, helping to create long-term
commercial and social development.
Currently, Edun is sold globally in leading
department and specialty stores.