Louis Vuitton 2011 Annual Report Download - page 33
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LVMH 2011
Fashion & Leather Goods
31 / 68
BERLUTI has rearmed its status as a house dedicated exclu-
sively to its discerning male customers, successfully combining
craftsmanship, tradition and modernity. The brand has named
Alessandro Sartori as its creative director thus staking a claim in a
new territory, ready-to-wear, whose first collection received an
enthusiastic welcome. Berluti is focusing expansion eorts in its
network of owned stores and is taking back control of its distribu-
tion in China and Hong Kong.
— Outlook
Louis Vuitton will continue on the path of inno-
vation in 2012, accentuating its high-end image,
reinforcing the presence of leather in its collec-
tions, and introducing many personalization
options. The brand will also be expanding its
presence to new cities in China and Brazil. Stores
will also be inaugurated in new countries for the
brand, such as Barbados and Kazakhstan. A
boutique dedicated to ne jewelry and a jewelry
artisan workshop will be opened in Paris on the
legendary Place Vendôme.
Fendi will be focusing on the qualitative expan-
sion of its retail network with the aim of delivering
a signicant boost to the brand’s visibility through
more spacious stores, showcasing its high-end
oerings. Major projects for 2012 include New
Bond Street in London, Avenue Montaigne in
Paris, and Canton Road in Hong Kong.
In 2012, driven by their creative spirit, the business
group’s other brands will pursue expansion in
high-potential markets. Each will continue to
rearm its distinctive and compelling image and
identity as the foundation for solid growth. By
harnessing their creativity, their pursuit of
excellence and savoir-faire, the brands’ teams
will reinforce the cohesiveness of their business
development models.