Louis Vuitton 2011 Annual Report Download - page 46

Download and view the complete annual report

Please find page 46 of the 2011 Louis Vuitton annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 160

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147
  • 148
  • 149
  • 150
  • 151
  • 152
  • 153
  • 154
  • 155
  • 156
  • 157
  • 158
  • 159
  • 160

LVMH 2011
Perfumes & Cosmetics
44 / 68
FOCUS
“You can’t imagine how much know-how and precision it takes to cre-
ate a fragrance. The creative process is so consuming, so demanding,
that I feel as much a Perfumer as a Couturier.” Christian Dior
1947: with his first Couture collection, Christian Dior trans-
formed the codes of beauty. On the day of the show, he perfumed
the salons with his first fragrance, Miss Dior. Couturier Perfumer
right from the start…
The perfume overseen by Christian Dior is as meticulously
composed as a Haute Couture dress. It adds a finishing touch, the
“je-ne-sais-quoi” which makes the dierence.
True to the calling of the Dior Maison, its Perfumer-Creator
François Demachy puts his mark on an unusual collection that
pays homage to the New Look, takes us to the houses dear to
Christian Dior in Granville and Milly-la-Forêt, and brings us to
his muse, Mitzah Bricard…
Constructed like luxury fragrances at the Atelier de Création
Parfum Dior, the Collection Privée Christian Dior expresses the
know-how and expertise of the House.
From the Oriental to the Cologne, from feminine to masculine,
each fragrance is composed of the perfume world’s most noble
and precious ingredients. Short, essential, purified formulas based
on stringently selected ingredients such as the Florentine Iris,
agarwood from Indonesia, or the Grasse Rose exclusively
harvested for the Dior Maison.
La Collection Privée Christian Dior