Louis Vuitton 2011 Annual Report Download - page 7

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LVMH 2011
Chairman’s message
05 / 68
The entrepreneurial culture throughout the Group allows us to constantly explore an
ever-changing world, identify new and promising concepts, as well as the best opportunities
in the market, make quick decisions, find the right teams and allocate the necessary financial
resources to invest in new regions and build solid market positions. Examples include
Sephora’s rapid penetration into the Chinese market, Make Up For Ever’s success in making
professional make-up products accessible to the general public, and the ready-to-wear
project launched for Berluti, which can now realize its full potential in the world of
menswear.
FACING THE FUTURE, WITH CONFIDENCE
I would like to conclude by rearming my conviction that a bright future is in store for
the LVMH group. The dreams and emotions fueled by our brands transcend geographical
and historical boundaries. The immense success of the Journées Particulières in October
2011, an unprecedented opportunity for the public to visit our workshops and historic
sites, demonstrates the abiding fascination exerted by the excellence of our teams’ crafts-
manship and the time-honored heritage of our brands. It is also important, as ever, to note
the tireless commitment of all our teams, their exemplary adherence to our values and
ambitions, their willingness to go the extra mile. These are the essential foundations for
our continuing success.
Bernard Arnault
Chairman and Chief Executive Ocer