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LVMH 2011
Maisons
13 / 32
FASHION & LEATHER GOODS
beginning, Louis Vuitton has been closely
tied with the sailing world. Today, the com-
pany continues this heritage and, in 2013,
will celebrate its 30-year partnership with
the America’s Cup by awarding the Louis
Vuitton Cup.
Continually expanding, Louis Vuitton
today boasts 17 production workshops, an
international logistics center, and a network
of exclusive stores around the world.
BERLUTI
— Since 1895 —
Since 1895, each Berluti generation has
cultivated exceptional know-how in leather
work, forming and patina, and an in-depth
knowledge of the foot. The result is foot-
wear of incomparable elegance and comfort.
The most illustrious customers have
walked through the doors of the Maison,
including the Duke of Windsor, Jean
Cocteau, Frank Sinatra and Andy Warhol…
All were fascinated and won over by the
timeless elegance and visionary creativity
of this exceptional footwear, considered
works of art.
But much more than a prestigious
shoemaker, Berluti has always symbolized a
lifestyle.
Thus, new forms of expression are nat-
urally being explored: leather goods in 2005,
and now ready-to-wear with the appoint-
ment of the new Artistic Director, Alessandro
Sartori.
Berluti thus intends to continue its
development to become the benchmark of
luxury for men, in keeping with the distinc-
tive character and “impertinence” brought
to the Maison by Olga Berluti.
FENDI
— Since 1925 —
In 1925, Edoardo and Adele Fendi
opened a small bag shop with a fur work-
shop in Rome on Via del Plebiscito. And so
the Fendi story began, a history forged out
of talent and creativity, craftsmanship and
innovation.
The brand new commercial business
was warmly received thanks to the quality
of its products and their workmanship.
Shortly after the war, the five Fendi sis-
ters, Paola, Anna, Franca, Carla and Alda,
infused new verve in the business and, in
1965, led to the collaboration with Karl
Lagerfeld, the brilliant interpreter of the
Fendi image.
The concept of fur was revolutionized:
traditionally a symbol of a certain social
status, it became a fashion item.
The same revolution also occurred in
bags, designed by Silvia Venturini Fendi, to
meet the needs of the modern woman.
The success of Fendi’s designs soon led
to diversification.
And the 1980s marked the birth of
women’s and men’s ready-to-wear clothing,
shoes, watches, perfumes, eyeglasses, ties,
scarves and home furnishings.
Fendi has been part of the LVMH
Group since 2000. Its products are now
distributed in over 35 countries around the
world through a network of Fendi owned
stores and in carefully selected multi-brand
stores.