Louis Vuitton 2011 Annual Report Download - page 64

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LVMH 2011
Selective Retailing
62 / 68
The chain pursued its expansion in the Middle East and
Southeast Asia, with two new stores in Kuala Lumpur, Malaysia.
Sephora also opened its first two stores in Mexico. Online sales
continued to grow strongly in France, the United States, Brazil
and China.
LE BON MARCHÉ, one of the world’s most exceptional and
prestigious department stores, saw its revenue grow substantially
over the year, thanks largely to luxury goods and fashion. The
famous Parisian department store on the left bank of the Seine
river also benefited from increased spending by foreign customers,
which accounted for a significantly higher proportion of overall
sales in 2011. The completion of the women’s footwear area and
the refurbishment of the ground floor also contributed to this
growth. Le Bon Marché is preparing new and ambitious projects
that include expanding its sales floor by over 4,000 sq.m.