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LVMH 2011
Environment
20 / 24
THE CRUCIAL CHALLENGE
OF BIODIVERSITY
ENCOURAGING AWARENESS
OF OUR INTERDEPENDENCE
ON BIODIVERSITY
In the research field, LVMH is Vice-
Chair of the Strategic Orientation
Committee of the Foundation for
Research in Biodiversity (FRB) and also a
member of the non-profit organization
Orée, which covers businesses, regions
and the environment. The Group is heav-
ily involved in Orée’s “Biodiversity &
Economics” working group.
In addition to the initiatives presented
above and those being carried out in the
context of sustainable viticulture, ethno-
botany and the supply of precious leath-
ers, the Maisons are involved in a number
of reforestation and plant conservation
*,)$.-źǁ),ǁ#(-.(Żǁ/,&#(ǁ#-ǁǁ*,.(,ǁ
in the Tianzi natural reserve in China
under a 10-year sponsorship agreement
comprising reforestation, orchid planting
and a social program for local populations.
The Maison has also launched an initiative
for the responsible cultivation of
vetiver on the Coimbatore high plateaux
in southern India.
Following the earthquake and tsunami
in Japan in March 2011 and independently
of donations made to the Japanese Red
Cross, Louis Vuitton is supporting the
Ɔ),-.-ǁ,ǁ)0,-ǁ) ǁ."ǁƇǁ*,)$.Żǁ
the goal of which is to plant trees to help
purify the seawater used for oyster farming
#(ǁ."ǁ#3!#ǁ, ./,źǁ"ǁ#-)(ǁ&-)ǁ
financed the purchase of a forest in Japan’s
Nagano region. Wood cut from this forest
is used to manufacture shelters and
furniture for populations aected by the
earthquake and tsunami.
THE ISSUE OF BEE PROTECTION
For several years the Maisons of the
Group have supported initiatives to pro-
tect bees, the real health sentinels of our
ecosystems. Two brands that have a his-
torical association with bees are Chaumet,
which has supported the Terre d’Abeilles
(Land of Bees) association since 2002, and
Guerlain, which has entered into an envi-
ronmental sponsorship agreement with
the Ouessant Black Bee Conservatory.
Like Guerlain, Louis Vuitton has estab-
lished hives at some of its sites and in 2011
formed a study partnership with the
CNRS.
BIODIVERSITY, AN ISSUE
INVOLVING US ALL
Protecting biodiversity is the end
goal of all environmental challenges.
The competitiveness and social
acceptability of LVMH’s activities
depend directly on their ability to protect
and enhance the essential resources
which make up the living world. Apart
from the various initiatives already
undertaken in favor of biological
diversity, such as water conservation,
supply of specic materials, sustainable
viticulture, ethnobotany, and even the
reduced impact on biodiversity of CO2
emissions, LVMH is educating its
employees and the general public
about biodiversity and its challenges.